Mary-Kate Olsen and Ashley Olsen - designer-duo behind The Row and Elizabeth and James - presented a mature and progressive collection of structured tailoring, embellished oriental pieces and sweeping silk silhouettes for their S/S 2012 collection at New York Fashion Week. But hot on the heels of such a well-seasoned ensemble, the designers have today been announced as the new creative heads of Alexa Chung favourite, Italian footwear brand Superga. By all accounts, the Olsens are stepping into some substantially demanding shoes as parent company, Steve Madden Ltd, has hopes to quadruple last year's sales figures. The initiative with the Olsens will see the collaborative launch of a luxury S/S 2012 sneaker collection co-branded with The Row. Ashley Olsen told WWD, "I really don’t think there's anything like this brand. It's a tennis-shoe brand with 100 years under its belt. [It] just needs to start off in the right stores and be on the right people's feet." And with Alexa already on board, no doubt a slew of taste-makers will follow.The Olsen Twins...sneaker designers? I'm with it!!! Talk about CHIC! I'm already excited....
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